Privacy Policy

Last updated: June 19, 2025

This Privacy Policy describes how Jacob Morley ("we," "us," or "our") collects, uses, and shares information about you when you visit https://jacobmorleyrealestate.com (the "Website"). Please read this policy carefully. By using our Website, you agree to the practices described here.

1. Interpretation and Definitions

Interpretation

Words with initial capital letters have specific meanings defined below. These definitions apply whether the terms appear in singular or plural form.

Definitions

For the purposes of this Privacy Policy:

• Business refers to Jacob Morley, the entity that collects and determines the purposes and means of processing consumers' personal information, as defined under the CCPA/CPRA.
• Cookies are small files placed on your device by a website. They record browsing activity and preferences and are widely used to make websites function efficiently.
• Company (referred to as "we," "us," or "our") refers to Jacob Morley, operating the Website at https://jacobmorleyrealestate.com in the state of Utah, United States.
• Consumer means a natural person who is a California resident, as defined by the California Consumer Privacy Act (CCPA/CPRA).
• Data Controller means the natural or legal person who, alone or jointly with others, determines the purposes and means of processing Personal Data, as defined under the GDPR.
• Data Processor means a natural or legal person, public authority, agency, or other body that processes Personal Data on behalf of the Data Controller, as defined under the GDPR.
• Data Subject means any identified or identifiable natural person whose Personal Data is being processed, as defined under the GDPR.
• Personal Data means any information that relates to an identified or identifiable individual. Under the GDPR, this includes any information that can directly or indirectly identify a natural person. Under the CCPA/CPRA, Personal Information means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.
• Sale (as defined by the CCPA/CPRA) means selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating a consumer's personal information to a third party for monetary or other valuable consideration.
• Service refers to the Website and any related content or functionality we make available through it.
• Service Provider means any natural or legal person who processes data on our behalf. This includes third-party companies or individuals engaged to facilitate the Service, provide the Service on our behalf, perform Service-related tasks, or help us analyze how the Service is used.
• Usage Data refers to data collected automatically, generated either by use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
• Website refers to the Jacob Morley website, accessible at https://jacobmorleyrealestate.com.

2. Collecting and Using Your Personal Data

Categories of Personal Data We Collect

While using our Website, we may ask you to provide certain personally identifiable information that can be used to contact or identify you. The categories of personal data we collect include:

• Email address
• First and last name
• Phone number
• Physical / postal address
• Social media profile handles
• Usage Data (described in more detail below)
• Device information (described in more detail below)

Usage Data

Usage Data is collected automatically when you use the Website. It may include information such as your device's Internet Protocol (IP) address, browser type and version, the pages of our Website that you visit, the date and time of your visit, the time spent on those pages, and other diagnostic data.

When you access the Website from a mobile device, we may also collect information such as the type of mobile device you use, your mobile device's unique identifier, and other diagnostic data.

Device Information

We may collect information about the device you use to access the Website, including your operating system, browser type and version, screen size, and language settings. This information helps us ensure the Website displays and functions correctly for you.

Information from Third-Party Social Media Services

You may choose to provide us with social media profile handles or usernames when contacting us or submitting an inquiry through the Website. If you share this information with us, it becomes part of the data we hold about you and is subject to this Privacy Policy.

Please note that any information you share publicly on third-party social media platforms is governed by those platforms' own privacy policies, not ours. We encourage you to review the privacy policies of any social media service you use.

3. Tracking Technologies and Cookies

Overview of Tracking Technologies

We use Cookies and similar tracking technologies to monitor activity on our Website and store certain information. The technologies we use may include:

• Cookies: Small files placed on your device by a website. Session cookies expire when you close your browser; persistent cookies remain until they expire or you delete them.
• Web Beacons: Small electronic files (also known as clear gifs or pixel tags) embedded in web pages or emails that allow us to count users who have visited those pages and gather related website statistics.
• Pixel Tags / Clear Gifs: Tiny transparent images embedded in web pages or emails that help us understand how users interact with our content and measure the effectiveness of our communications.
• Scripts: Pieces of code embedded in our Website that collect information about how you use the Website, enabling features and analytics.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, some parts of our Website may not function as intended. For more information about managing cookies, please visit your browser's help documentation.

Categories of Cookies We Use

(a) Necessary / Essential Cookies

These cookies are required for the Website to function and cannot be switched off in our systems. They are usually set in response to actions you take, such as filling in a form. You can set your browser to block these cookies, but doing so may cause parts of the Website to stop working.

(b) Cookies Policy / Notice Acceptance Cookies

These cookies record whether you have acknowledged our cookie notice so that we do not display it to you again on subsequent visits. They help ensure a cleaner browsing experience once you have been informed of our cookie practices.

(c) Functionality Cookies

These cookies allow the Website to remember choices you make, such as your language or region, and provide enhanced, more personalized features. They may be set by us or by third-party providers whose services we have added to our pages.

(d) Tracking and Performance Cookies

These cookies help us understand how visitors interact with the Website by collecting and reporting information anonymously. They allow us to count visits and traffic sources so we can measure and improve the performance of our Website. Information collected is typically aggregated and does not directly identify you.

(e) Targeting and Advertising Cookies

These cookies may be set through our Website by our advertising partners to build a profile of your interests and show you relevant advertisements on other websites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Analytics and Third-Party Tracking Tools

We use the following third-party analytics and tracking services on our Website. Each provider has its own privacy policy and opt-out mechanism:

• Google Analytics: A web analytics service provided by Google LLC that tracks and reports website traffic. Google may use the data collected to contextualize and personalize the ads of its own advertising network.
  Opt-out: https://tools.google.com/dlpage/gaoptout
• Meta Pixel (Facebook): An analytics tool provided by Meta Platforms, Inc. that allows us to measure the effectiveness of our content by understanding the actions people take on our Website.
  Opt-out: https://www.facebook.com/help/568137493302217
• Firebase / Google Mobile Analytics: An analytics platform provided by Google LLC that helps us understand how our Website is used.
  Opt-out: https://firebase.google.com/support/privacy

4. Use of Your Personal Data

We may use the personal data we collect for the following purposes:

• To provide and maintain our Service: Including monitoring the usage of our Website and ensuring it operates correctly.
• To contact you: We may use your email address, phone number, or postal address to respond to your inquiries, provide information you have requested, or send you important notices related to our Service.
• To provide you with news and offers: With your consent where required, we may send you information about real estate services, market updates, or other content that may be of interest to you. You may opt out of these communications at any time by following the unsubscribe instructions included in any such message or by contacting us directly.
• To manage your requests: To receive and respond to requests, questions, and other communications you send to us.
• For the performance of a contract: To fulfill any obligations arising from an agreement between you and us, including providing services you have requested.
• For business transfers: We may use your information to evaluate or conduct a merger, acquisition, restructuring, or other transaction involving some or all of our business assets. We will notify you before your personal data is transferred and becomes subject to a different privacy policy.
• For analytics and improvement: To understand how visitors use our Website so we can improve its content, features, and performance.
• For legal compliance and protection: To comply with applicable laws and regulations, respond to lawful requests from public authorities, and protect our rights and the rights of others.
• For other purposes with your consent: We may use your data for any other purpose we describe to you at the time of collection, with your consent where required.

5. Sharing Your Personal Data

We do not sell your personal data. We may share your personal information in the following limited circumstances:

• Service Providers: We may share your personal data with third-party vendors and service providers who perform services on our behalf, such as website hosting, analytics, and email communication. These parties are permitted to use your data only as necessary to perform their services for us and are obligated to keep it confidential.
• Business Transactions: If we are involved in a merger, acquisition, asset sale, or other business transaction, your personal data may be transferred as part of that transaction. We will provide notice before your data is transferred and becomes subject to a different privacy policy.
• Affiliates: We may share your information with any affiliates of our business, in which case we will require those affiliates to honor this Privacy Policy.
• Business Partners: We may share your information with trusted business partners who offer complementary services, such as mortgage providers or title companies, where relevant to your real estate inquiry. We will only share data in this context where you have provided information in connection with such an inquiry.
• With Your Consent: We may disclose your personal information for any other purpose with your explicit consent.
• Legal Requirements: We may disclose your information where required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).

6. Retention of Your Personal Data

We will retain your personal data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your data to the extent required to comply with our legal obligations, resolve disputes, and enforce our agreements and policies.

Usage Data is generally retained for a shorter period. We typically retain Usage Data for internal analysis purposes for no longer than 26 months, unless we are required to retain it longer for security or legal compliance reasons, or to improve the functionality of our Service.

When personal data is no longer needed for the purpose for which it was collected, we will take reasonable steps to delete or anonymize it securely.

7. Transfer of Your Personal Data

Your information, including personal data, may be processed at our offices in Utah, United States, and at any other locations where our Service Providers operate. This means your data may be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction where data protection laws may differ from those in your jurisdiction.

If you are located outside the United States and choose to provide information to us, please be aware that your data will be transferred to and processed in the United States. By using our Website, you consent to this transfer.

We take reasonable steps to ensure that your data is treated securely and in accordance with this Privacy Policy. We will not transfer your personal data to an organization or a country unless adequate controls are in place, including appropriate safeguards for the security of your data and other personal information.

8. Delete Your Personal Data

You have the right to request the deletion of personal data we hold about you, subject to certain exceptions. If you would like to request deletion of your personal data, please contact us using the contact information provided at the end of this Privacy Policy.

Please note that we may be required to retain certain information to comply with legal obligations, resolve disputes, or enforce our agreements. Where deletion is not possible in full, we will inform you of the reason.

9. Disclosure of Your Personal Data

Business Transactions

If we are involved in a merger, acquisition, or asset sale, your personal data may be transferred to the acquiring entity. We will provide prior notice before your data is transferred and becomes subject to a different privacy policy.

Law Enforcement

Under certain circumstances, we may be required to disclose your personal data if required to do so by law or in response to valid requests by public authorities, such as a court or government agency.

Other Legal Requirements

We may disclose your personal data in the good-faith belief that such action is necessary to: